One Plan. One Price. For Every Coach.

No overhead, no surprises - here's exactly what you pay

$0 CoachFirst Subscription Fee

When you connect a Square account, CoachFirst is free to use — no monthly or annual software fee, no contract.

1.00% CoachFirst Platform Fee

One flat rate on every card transaction processed through CoachFirst. Same rate for every coach, no matter your size.

2.90% + $0.30 Square Card Processing Fee

Square's standard processing rate, charged directly by Square on each transaction.

Our philosophy: We understand that subscription fees can burden coaches financially, so we've eliminated them altogether. With CoachFirst's pricing model, we're aligned with your success: as you grow, we grow alongside you!

How our pricing works: CoachFirst generates revenue through a single, flat Platform Fee of 1.00% on each card transaction processed through our Square integration whenever you or your clients make an order. No tiers, no volume thresholds — every coach pays the same simple rate.

Saving coaches money: Our pricing structure ensures that whether you're a new coach just starting out or an established business currently paying too much every month for software, CoachFirst immediately saves you money.

Pricing FAQs

Nope. So long as you are processing payments using our Square integration, there is no monthly or annual subscription. No contract, no commitment, nada.

The card processing and platform fees are included in the price you set for your clients. Click here for examples of how coaches set their prices using CoachFirst.

Square may be able to offer a lower processing rate for businesses with enough transaction volume to qualify for a custom rate. If you think your business does enough volume to qualify, reach out to Square directly to ask about a custom rate.

The Square rates presented here are the standard rates for online client orders. Square charges different rates depending on how a payment is processed, you can find more details about their fees here: Square Fees

Yes, and that’s a good thing. Because you have your own Square account that is connected to our platform, there is no middleman touching your revenue. Setting up a new Square account only takes about 5 minutes, and you can start that here: Square Account Sign-Up.

If you choose not to use the card processing integration, after 60 days you can either:

  1. Continue to use CoachFirst without the client-facing features, aka our free “Organize Me” plan, or
  2. Pay a monthly fee to continue to use the full suite of platform features. The monthly cost for coaching businesses that don’t accept cards but do use the client-facing features is $29.99 for a single coach business, or $99.99 for a multi-coach or multi-location business.

Hit us up at info@coachfirst.com anytime. We want to make sure you understand how our pricing works so that you feel 100% comfortable, and would love to talk about whether CoachFirst and our pricing model is a good fit for your business. No hard sales, we want you to do what’s best for you.