The CoachFirst Story:

CoachFirst was founded in 2020 by a small but mighty team of people who wanted to change the coaching industry. A coach has significantly improved the life of every member of the team, and yet the coaches they worked with didn’t have the tools to easily run their business at a cost that made sense.

At CoachFirst, our mission is to give great coaches more time, that way they can positively impact the lives of even more clients. We do that by building great software tailor-made for coaches, and that helps them run their business easily and efficiently. And we use a pricing structure that means that we only succeed when our coaches do, because we like being on the same team.


The CoachFirst Team:

Pat O’Donnell: Co-Founder and Head of Business Development

Pat is an NFL punter, playing for the Chicago Bears, Green Bay Packers, and Atlanta Falcons over the course of his 10 year career. To reach the heights of his profession, he has worked with his kicking coach, Tony Bugeja, since high school. Pat hosts an annual charity summer camp in South Florida and is also a founder of the Dad SZN brand.

Aaron Remorenko: CEO

After a 20 year career with large financial services companies (where he met Trevor), Aaron was a growth consultant and early beta tester for CoachFirst before stepping in as CEO in 2023. His inspiration to help coaches comes from his personal trainer, Tony Berbara, who helped Aaron fix a long-standing back problem and lead an active life. In between broken fingers, Aaron loves playing basketball and coaching his sons’ rec league basketball teams.

Megan O’Donnell: Head of Account Management

Megan is a former collegiate athlete and coach. Her college rowing coaches took a risk on her, converting a three-sport high school athlete into an All-American collegiate rower. Her coaches played a key role in shaping her athletic career. She helps bridge the gap between tech and coaching for CoachFirst’s clients. If she isn’t watching sports, she is probably chasing after her dog or young son.

Trevor White: Co-Founder and Tech Advisor

After 20 years in the technology industry, Trevor started a passion project, combining sport, technology and helping local communities connect with their local golf coaches and personal trainers. Trevor soon realized that the challenges he was solving were not unique to small coaching business owners and their clients and from there CoachFirst was born.

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