1
Research your competitors
List 5–10 local trainers or gyms and what they charge for the same service you're pricing.
CompetitorService price
Highest price–
Median price (the middle of your market)–
Lowest price–
2
Adjust to find your price
Rate each item honestly, the way a client would see it.
Your Price–
The median, plus what raises your price, minus what lowers it.
3
Gut-check your profit
See what Your Price earns you each month.
Monthly business expenses
ExpensePer month
Total monthly expenses–
If this is the only service you offer, enter 100%.
Expenses for this service–
Many independent trainers fall between 25% and 35%. Not sure? Ask your accountant.
–Monthly revenue
−
–Expenses
−
–Taxes
=
–Monthly profit
4
Your answers
Median competitor price–
Your Price–
Your Floor Price–
The lowest price per session that still pays you what you need.
Monthly profit at Your Price–
?
Fill in the yellow boxes above to see your answers.
Put your pricing to work
CoachFirst sets up your services, packages and memberships, and automates billing and credit reminders.